The primary goal of this project was to create a strong visual campaign for Via Bella, a fashion brand focused on plus-size women and celebrating fuller body types.
The creative direction was inspired by the aesthetics of the 1950s — a period where curvier female figures were widely embraced and celebrated. This reference allowed the project to connect timeless elegance with a contemporary perspective on body confidence.
Our approach combined studio lighting with natural light to achieve a rich visual result, emphasizing texture, contrast, and depth. The lighting design was key to sculpting the figure while maintaining a bold and impactful aesthetic.
The final images were developed for multi-platform use, including billboards, mupis, printed materials, social media, and website applications.
The result was a visually striking campaign that reinforces brand identity, celebrates body diversity, and creates a strong connection with its target audience.
